IncuBus to change future of work with PwC

04 February 2016

Man and womanIncuBus to change future of work with PwC - announcing the teams on FoW Class 1

Some are calling it the Fourth Industrial Revolution. This is the turning point as previously disjointed fields such as artificial intelligence (AI), internet of things (IoT), robotics, nanotechnology, 3-D printing, and biotechnology, will be disrupting business models and the labour market in the coming years.

This is a great opportunity for startups and small businesses as they can adapt quickly and have less bureaucracy and red tape slowing them down. Startups need to look at these trends and understand its effect on the market to stay ahead of the bigger guys, but also be able to service them when they do catch up to these shifts.

Jacob Morgan, futurist & author of The Future of Work said:

“In the past businesses had the ability to be late adopters, and many of them in fact were. They waited to see what would happen before charting their course; many waited several years. When it comes to the future of work, “late adopter” is the same thing as “out of business”

What to look out for in 2016:

Here are 5 ways the future of work will adapt in 2016:

    • Cyber Security has seen a lot of media attention over the last couple years and as businesses wise up to security issues they will realise that fix and forgets do not work; it needs to be continuously monitored and improved upon.
    • Passwords. Every January we see the same article about which are the most used passwords of the past year and we laugh at how inadequate they really are. Passwords seem antiquated in 2016 and more alternative solutions to this will pop up. Apple has already made bio metrics a bit sexier with the touch to unlock feature on the iPhone and we could well see more solutions like this.
    • 2016 will also bring about the technological revolt. As we are ever more inundated with emails, real-time news, notifications from a plethora of messaging and communication apps we will see the rise of technology designed to help filter out distractions and stay productive.
    • More and more ‘things’ will become ‘smart’. So the question will be ‘how will we manage them?’ Instead of 20 different apps to change the heating, dim the lights, restock the fridge etc… these will be consolidated onto one seamless dashboard.
    • Messaging tools will play a bigger part in communications between businesses and customers. We will test tools such as WhatsApp to provide faster more natural ways of liaising with businesses that you want to be in contact with.


This week marked the launch of the first IncuBus Future of Work incubator programme hosted with PwC, with six teams taking on the challenge of pioneering the future of work.

The teams join the 12-week programme run from a brand new dedicated space at PwC’s London office at Union Street, London Bridge. IncuBus have teamed up with the world’s leading brands to provide the startups with the best industry expertise and opportunity to gain traction.

Three rapidly evolving areas related to the future of work are cyber security, AI and IoT. This is why IncuBus London chose to focus on these themes for their Future of Work incubator hosted with PwC.

In the Cyber Security vertical IncuBus can draw upon the expertise of programme hosts PwC, one of the world’s largest consultancy firms, with cyber conscious clients around the world. The AI programme is being supported by IBM, creator of the first commercially available cognitive computing system, Watson, which analyses high volumes of data and processes information more like a human than a computer. In IoT/Smart Office, IncuBus will leverage the sponsorship of Interchange, a new dynamic co working environment based in Camden.

These organisations work with IncuBus to keep close to new disruptive innovation, empower their existing employees to think entrepreneurially and diversify their portfolios, whilst offering their expertise, resources and potential client bases to startups on the Future of Work programme.

 Stephanie Hyde, Partner, PwC said:

“Disruptive innovation in the work place is creating new challenges and opportunities for every business. Traditional industry and business models are rapidly evolving and new technologies, enhanced data analytics and changing demographics are re-shaping the world of work. Areas such as Cyber Security, Artificial Intelligence and Smart Offices are at the forefront of this change and the influence of start-up companies defining this shift is ever increasing. We are working alongside our clients to embrace and drive innovation and are excited to be teaming up with IncuBus to host the Future of Work incubator.”

So without further ado, here are the 6 startups joining IncuBus Future of Work at PwC:

Alfred Smart Home is a mobile app that gives you complete control of all your smart home devices. Today’s IoT market is disparate and fragmented, with no single unifying platform. Alfred is your digital butler, simplifying connectivity by integrating with all leading devices. 

One app, one install, that’s it. Whether at home or in the office Alfred allows you to set controls and easily monitor your environment to help save you time and money.

Autoemo® is two next generation telemetrics devices collecting and providing insight on motorist habits.

Existing telematics solutions are limited, they record vehicle data rather than driver behaviour which causes the majority of insurance claims. Using both facial emotion and voice tone analysis, Autoemo® acts as a clearing house between drivers and insurers, detecting a driver’s attentiveness and emotional state of mind, providing better data on their actions and the cause of accidents.

Flowcus is a personal productivity app, helping employees plan, focus and reflect on their day.

In our ever-connected world where access to information is a distraction that promotes procrastination, it’s harder than ever to effectively complete tasks without interruption. Using browser based filters with productivity and mindfulness best practices, Flowcus optimises efficiency by allowing users to shut out noise, get in flow and get stuff done.

Intruder is a proactive security monitoring platform for internet-facing systems.

Cyber threats are ever-changing and require dedicated oversight. Existing services are inadequate, overly complex to configure and operate, and the jargon produced is often confusing, requiring specialist interpretation. Intruder provides a simple cloud based security solution which continually scans your digital assets, highlighting vulnerabilities and outlining remediation advice in the simplest terms.

ShareOptic is a cyber intelligence product that pro actively safeguards data stored and shared within the cloud.

Fulfilling regulatory compliance & security obligations is a fundamental part of conducting business online and companies face reputational damage and or fines by failing to verify trust. By utilising advanced dynamic profiling techniques, the ShareOptic unified security solution ensures that the entities, individuals or applications you share data with can be trusted, thereby pro actively reducing the associated risk & costs.

Solfyre is an online identity and authentication platform.

Enterprise users and customers are increasingly online, and are required to register and maintain multiple accounts across a multitude of services. Managing these identities is an inherently broken system, inefficient and overwhelming.

Solyre has a suite of mobile, server and browser technologies that automate and streamline the authentication process through its IA Engine, combining biometric and behavioural modelling to confirm user identity and assure data security.

For more information please contact Nigel Howlett on +44 (0) 20 7804 4217.



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