UK financial services firms fear up to 40% of revenue at risk from FinTech.

Published at 00:01 AM on 06 April 2017

  • Six-in-ten UK financial services firms believe up to 40% of their revenue is at risk of being lost to standalone FinTech firms
  • Almost half (47%) of UK financial services firms plan FinTech acquisitions in next 3-5 years
  • Over a third (39%) plan to invest in cyber security
  • Less than a quarter (22%) currently interact with customers via mobile applications

A new PwC report, Redrawing the lines: FinTech’s growing influence on Financial Services, reveals that 61% of UK financial services industry leaders believe they could lose as much as 40% of their revenue to standalone FinTech firms, compared to 51% of financial services leaders globally.

However, almost half of UK firms (47%) say they plan FinTech acquisitions over the next 3-5 years. 81% say they plan to initiate strategic partnerships with FinTechs over the same period, according to the survey of more than 1,300 financial services industry leaders worldwide.

Startups, large technology companies and social media/ internet platforms are expected to be the top FinTech disruptors in the UK financial services sector over the next five years, with consumer banking, funds transfer and payments the top three areas of business likely to be impacted. The key challenges to the sector from FinTechs are expected to come from increased price competition, loss of market share and threats to information security and privacy.

The PwC survey finds that UK financial services firms currently dedicate 9% of their annual turnover to FinTech and IT projects - well below the global average of 15%. UK firms are, however, more realistic in their expectations of return on investment (ROI) with FinTech, with respondents saying they expect an annual ROI of 13%, while firms in the rest of the world expect an average ROI of 20%.

Commenting on the report and its findings, Steve Davies, EMEA FinTech leader at PwC, said:

The financial services industry has embraced FinTech to help drive change and innovation. FinTech collaboration, and innovation more widely, is not about jumping on the latest bandwagon -  it’s about finding the best, most efficient way to deliver your business strategy and ultimately better serve your customers.

“The UK’s financial sector seems to have a more realistic understanding of the long term returns on targeted investments. Managing expectations around returns is important, particularly for firms facing significant cost pressures.

“Embracing FinTech is as much about different ways of working and problem solving as it is about deploying new technology. A sustained focus on innovation is much needed and can only be a good thing for customers, and the firms themselves.

"Activity in the UK ranges from partnering with FinTechs startups, financing in-house incubators, and deploying new solutions, to testing use cases in areas like blockchain. There are few overnight successes and, unsurprisingly, as much perspiration as inspiration. There is a tension between the time needed for new ideas to mature and the expectations of firms seeking to collaborate with FinTech startups.”

Opportunities to engage customers and investment for the future

UK financial firms believe the top three opportunities brought about by FinTech are expansion of products and services, leveraging existing data sets and increasing their customer base.

Retaining customers in light of the rise of FinTech is a key priority and UK firms say the main issues they need to address in order to keep hold of their customers are intuitive product designs, faster services and lower costs.

Over three quarters (77%) of UK financial services firms say they plan to invest in data analytics in the coming year and more than a third (39%) plan to invest in cyber security.

UK financial services leaders believe many of their customers are already switching to FinTech in some areas. 92% think consumers use FinTech to conduct payments, 81% say it is already used for personal finance and 72% for funds transfers.

Mobile applications are the future, but UK firms have work to do

Under a quarter (22%) of UK banks, insurers and asset managers say they currently interact with their customers using mobile applications, compared to 28% globally. They clearly believe mobile is the future, though, as 89% of UK firms expect mobile channels to grow significantly over the next five years. As a result, 50% of UK firms say they plan to invest in mobile technology in the coming year.

Blockchain is coming out of the lab

The UK stands ahead of most of the rest of the world in its understanding of blockchain technology, with over a third (35%) of UK financial services firms saying they are now ‘very’ or ’extremely’ familiar with the technology compared to 24% of respondents globally.

UK finance firms believe the most useful business use cases for blockchain will be digital identity management, payment infrastructure and post trade settlement.


Notes to editors.

  1. Steve Davies is available for interview. Please contact Ellie Raven on [email protected] or +44 (0) 207 804 3663.
  2. “FinTech" is a shorthand for new financial technologies. It is a dynamic segment of the Financial Services sector that is gaining significant momentum and causing disruption to the traditional value chain. FinTech sits at the intersection of the financial services and technology sectors where technology-focused start-ups and new market entrants disrupt and innovate the products and services currently provided by the traditional financial services industry.
  3. PwC’s 2017 Global FinTech Survey is based on the responses of 1,308 participants, principally CEOs, Heads of Departments, Heads of Innovation, Heads of IT/ Digital/ Technology from 71 countries spread across six regions and a variety of industries including banking, asset management, fund payments, insurance, reinsurance and FinTech. The UK survey comprises answers from 57 respondents. The majority of respondents are from large companies, but small and medium sized companies also took part in the survey.
  4. The survey also includes insights and proprietary data from PwC’s DeNovo platform. DeNovo provides on-demand consulting about FinTech and emerging technology. The platform can be used to search for analysis on specific startup companies, emerging technologies and industries. It allows you to assess the impact of innovation on your business and follow the topics, trends and companies that interest you. To try DeNovo for free, or upgrade to DeNovo Premium for deeper strategic analysis and direct access to subject matter experts, please visit


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