Quarter of UK consumers will buy on Black Friday or Cyber Monday

Published at 00:01 AM on 04 November 2016

More than a quarter of UK adults (27%) intend to buy something on Black Friday or Cyber Monday this year and expect to spend an average figure of £203, according to a survey conducted for PwC.

Around three fifths (57%) of consumers planning a purchase are holding off spending now in anticipation of getting a better deal on Black Friday/Cyber Monday. Amongst men that total rises to 65%.

Black Friday is always the day after US Thanksgiving Day, which falls on 25 November this year, with Cyber Monday coming close behind on Monday 28 November.

However, not everyone is a fan of these US shopping imports. PwC’s online survey found that over a third (36%) of UK adults have no interest in either Black Friday or Cyber Monday and one in seven (14%) purposely avoid them.

Commenting on the survey results, Madeleine Thomson, Retail & Consumer lead at PwC said:

“Our research shows Black Friday and Cyber Monday are definitely here to stay, with sales over the weekend due to grow by a predicted 38% to £2.9 billion and 57% of consumers who are planning to shop  holding off on planned purchases in anticipation of getting a better deal during the sales period.

“Nearly a third of respondents expected goods to be cheaper than across pre-Christmas sales. The average expected spend is £203, nearly double that of 2015, and higher amongst men and younger consumers, with the majority of people expecting to spend the most on electrical and technology (55%).

“The report also found consumers are embracing online shopping, with 77% of respondents now planning on making their purchases in the sales online, compared to just 17% in store.”

The survey results also show that when asked to think about buying a Christmas gift, three in ten (30%) would expect the product to be cheaper in the Black Friday/Cyber Monday sales, whilst only one in ten (12%) think it would be cheaper in Pre-Christmas promotions.

A quarter (26%) expect the product to be around the same price in both periods.


Notes for Editors:

About the Survey:

This report is based on the results of an online survey of over 2,000 consumers across the United Kingdom aged 18 and over.

The survey was conducted by Opinium in October 2016 and the results have been weighed to form a nationally representative criteria.

Further material and full report can be found on the following website:


For more information please contact: Stephen Young on [email protected]/07789808745



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