PwC invests in corporate venturing

Mark Muth has joined PwC as a director in its London-based corporate finance team.  He was a director of Unilever Ventures, the venture capital arm of Unilever plc, from its creation in 2002 until 2013.  Prior to that, Mark was a managing director of GE Equity, the private equity business of GE Corporation.  Muth began his corporate finance career with Bank of America. 

PwC is building a practice advising European-based corporate venture capitalists on strategy, structure (tax and legal) and M&A. 

Mark Muth, director, PwC, said: 

“Corporate venture capitalists have a better chance at achieving investment success than traditional venture capitalists because of the vast and varied resources of the wider company behind them. But, while an increasing number of businesses recognise that corporate venturing has an important role to play in promoting innovation and growth, managing value creation within the portfolio is the key to long-term success."

 

Notes for editors:

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Andrew Smith

PwC | Communications
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