PwC Steps Up To Serve young people in Britain

Published at 00:01 AM on 21 November 2013

PwC today pledges its support to the Step Up To Serve campaign, a collaboration across British society to inspire, recognise and support young people.

Step Up To Serve will be launched with a national pledge initiative called #iwill which will include personal commitments from HRH The Prince of Wales and political party leaders, with support from business, education institutions, and voluntary groups across the UK.

Current estimates suggest 29% of young people are already active in their communities in the UK. Step Up To Serve aims to double the number of young people participating in meaningful social action to over 50% by 2020.

It will do this by increasing existing opportunities and opening up new and better ones. The campaign is focused on young people from the ages of 10 to 20, with a specific focus on building a habit for life.

Approximately 1.7 million more young people need to take part in volunteering to meet the 50% target, adding an estimated 90 million hours of voluntary work per year and almost £700 million to the UK economy.

As part of the Step Up To Serve campaign PwC pledges to: 

  1. Recognise the skills young people gain through social action as part of our recruitment process for graduates and higher apprentices.
  2. Support young social entrepreneurs as part of our partnership with the School for Social Entrepreneurs across the UK including Social Impact Measurement sessions.
  3. Recognise the contribution our staff make to youth organisations through the PwC      Volunteering Awards and Matched Giving Programme.
  4. Highlight the benefits of  social action through our programmes in secondary schools
  5. Deliver work experience across the firm

Gaenor Bagley, head of people at PwC said:

 “Through our recruitment process of both graduates and higher apprentices we recognise that the skills young people gain through social action can really help them stand out from the crowd. We also appreciate that a number of our community partners rely on the skills, innovation and enthusiasm young volunteers can bring to a charity or social enterprise.”

 

Ends

Notes to Editors

1. Step Up To Serve is an independent, collaborative, cross-party and cross-sector campaign. It is an independent charity being incubated out of the Prince’s Charitable Foundation. HRH The Prince of Wales will continue to act as Royal Patron, alongside other Patrons of the campaign.

2. The Cabinet Office have supported the evolution of the campaign, including managing a multi-stakeholder review prior to the launch of the existing campaign and launching a Youth Social Action Fund to trial new activities and scale up existing ones.

3. The overall goal of the campaign is to double the number of young people participating in meaningful social action to 50 per cent by 2020. It will do this by promoting engagement, stimulating more opportunities, developing understanding, ensuring quality and engaging and influencing. It is a time limited campaign and will come to an end in 2020. It will report annually on progress towards the goal. It is not a programme delivery or grant making body.

4. Data from the 2011 Census shows there are 8.4 million 10 to 20 year olds in the UK. If an estimated 29% currently take part in volunteering then approximately 1.7 million more young people need to do so by 2020 in order for the campaign to achieve its 50 per cent target. These figures are estimates based on the best available. The campaign is in discussions with the Cabinet Office on how to improve UK data on both participation and attitudes.

 

For further information please contact Nicola Thorogood on 020 7804 6007 or email [email protected]

About PwC

PwC firms help organisations and individuals create the value they’re looking for. We’re a network of firms in 158 countries with over 180,000 people who are committed to delivering quality in assurance, tax and advisory services. Tell us what matters to you and find out more by visiting us at www.pwc.com.

© 2013 PwC. All rights reserved.

PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details.


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About PwC

At PwC, our purpose is to build trust in society and solve important problems. We’re a network of firms in 157 countries with more than 208,000 people who are committed to delivering quality in assurance, advisory and tax services. Find out more and tell us what matters to you by visiting us at www.pwc.com.

PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details. © 2016 PwC. All rights reserved

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