Serious Food limited - in administration

Published at 17:22 PM on 29 January 2009

Rob Lewis and Derek Howell of PricewaterhouseCoopers LLP were appointed joint administrators of Serious Food Limited and its subsidiary Sunjuice Limited ("Sunjuice") on 28 January 2009. This does not affect the soup and distribution subsidiaries of Serious Food Ltd.

Sunjuice was founded in 1987 and now makes over half the smoothies and freshly squeezed juices consumed in the UK, the majority of which are supplied to the private label market. It operates from Llantrisant, South Wales and employs 420 staff. The administration has resulted from difficult trading conditions in the last 12 to 18 months.

During November 2008, Sunjuice entered into consultation with 200 employees around a redundancy programme and it is with regret that the administrators have made 127 staff redundant with immediate effect. The administrators are, however, pleased to announce that they are already in discussions with a number of parties in relation to the sale of parts of the business which should allow "going concern" solutions to be explored. In the meantime, the business will continue to trade as normal.

Rob Lewis, joint administrator and partner in PricewaterhouseCoopers LLP said:

"Whilst it is regrettable that we have had to make redundancies today, I hope that it will be possible to find buyers for the different parts of the business affected. We are putting in place arrangements to let trading continue as normally as possible, and in order for that to happen we will need the support of customers, suppliers and employees over the coming weeks whilst we try and find the best solution possible."


For more information contact:

Rhian Kooy
Tel:029 2080 2177 

Rob Lewis
Tel:029 2064 3236 


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