Fuel your curiosity: Are you ready for the driverless revolution?
05 February 2020
At PwC we aim to encourage individuals from a diverse talent pool into the technology space. One way we bring this to life is through our sponsorship of the Science Museum’s ‘Driverless: who’s in control?’ exhibition - running from 12 June 2019, to September 2020.
We help our clients understand the disruptive impact of these technologies and how they can be applied to a range of different business models.
From drones to autonomous vehicles, we’re seeing more interest than ever from our clients who want to understand these technologies and prepare for the potential impacts on their business.
With the significant opportunities drone technology provides to businesses, we wanted to find out how the public viewed drone technology.
At a recent driverless themed event hosted at the Science Museum’s Science Lates, we asked 2,783 visitors how they felt about drones, using our interactive, immersive pop-up stand.
The stand allowed visitors to benchmark themselves against the findings of our Building Trust in Drones survey and start a discussion on whether we should trust these new technologies.
We found that 70% of 26 to 35 year olds said they did trust drones - the most trusting of all the age groups surveyed. It turns out that the 36+ years group are the most sceptical age group, with 40% citing they didn’t trust drones.
If we compare this to our Building Trust in Drones research released in 2019, we found that less than a third of the UK public felt positive towards drone technology. Could public perception be improving?
Impact of drones on business and society
At PwC, we’ve been working with businesses in the asset management space to improve the accuracy and efficiency of measuring asset value across a range of external audit clients. Drone technology has provided numerous benefits including increased speed and accuracy of data collection. It has also significantly reduced the potential for workplace accidents, and is therefore improving the health and safety of employees. Whilst this is just one example, there are many other excellent use cases in the UK where drones are providing benefits to society
So what are some of the barriers to trusting drones that we need to overcome? Read our Building Trust in Drones report to understand how public and business trust can be won. In it we highlight the importance of education, accountability, reward and benefit in the journey towards overcoming the trust issue.
Supporting the Science Museum’s ‘Driverless: who is in control?’ exhibition has helped us go some way in building trust in these emerging technologies. Through our sponsorship we have been able to tackle some of the most difficult questions about the future of autonomous vehicles head on. Attend the free exhibition and see the possibilities of these technologies for yourself.