New market realities for real estate

04 November 2016

The results of our Emerging Trends in Real Estate (Europe) thought leadership have just been launched and show that the European real estate industry is experiencing a seismic shift in its centre of gravity – from real estate as a financial asset, to real estate as a product and more significantly, to real estate as a service.

While there is a general post-Brexit slump in sentiment towards the UK, investors continue to see value in real estate across many parts of Europe, with Germany widely regarded as the new haven for capital. However, return expectations are being scaled down, and the importance of active asset management as a means to access income is being talked up.

Emerging Trends in Real Estate®: Europe 2017 reveals an industry that is starting to look beyond traditional boundaries, perhaps realising it does not have all the answers at this point in time. But if real estate is to thrive in a fast-changing and uncertain world, its industry leaders will need to make bold decisions.

This is the second year r2i has conducted the quantitative element of this research on behalf of the PwC Real Estates team and the Urban Land Institute. Click here to find out more.



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