UK research sector now larger than UK music industry

06 May 2016

PwC's Business of Evidence digital report has been launched. This work was conducted by Research to Insight (r2i) for the Market Research Society to estimate the size and growth of the market research industry in the UK.

The UK research and evidence market has grown by 62% to £4.8bn in just four years, driven by exploding growth in data analytics, insight generation, and social media and web-traffic monitoring. The UK research and evidence market is now bigger than the music industry and also the PR and communications sector!

Our digital report is accompanied by the infographic below and series of videos including the Global Head of Alliances at Google, a Professor from Cranfield University and the CEO of Quadrangle including comments from Honor Mallon and Tim Britton from r2i.

The digital report looks fantastic - click here to take a look

 

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