PwC Research out and about
24 October 2017
The PwC Research team has been out and about at several events over recent weeks. Scroll down to find out more.
MRS Utilities Conference
The inaugural Utilities Conference, organised by the Market Research Society (MRS) showcased how utility suppliers are meeting regulators' recommendations and taking a truly innovative and holistic approach to research that is driving customer choice, satisfaction, engagement and promoting behavioural change.
Based on the considerable experience gained over the last few years, a team from PwC Research attended the event in London, and came away with some fascinating insights from a range of client and agency researchers covering many of the hot topics which we have touched on in our own studies. In particular, the challenges of low engagement, catering for audiences in vulnerable situations and smart meter roll-out were widely discussed and are likely to feature strongly on the research agenda over the next 12 months.
MRS Speaker Evening: Semiotics and intelligent content at Radio 4
Richard Fincham recently attended a talk by Peter Zezulka at Research House, the home of the MRS in London. The presentation detailed how semiotics had provided a new perspective in helping Radio 4 to consider how best to challenge audience perceptions. Rather than a replacement for traditional research techniques, it was advised that semiotics should be seen as complementary field, offering another lens through which to view business problems.
Ofcom Adult Media Literacy Event
As an agency on Ofcom’s qualitative research framework we recently attended Ofcom’s annual Adult Media Literacy 2017 event, which involved several talks outlining recent trends in the UK media landscape. Research findings from a range of studies were presented and the event saw lively debate around a range of issues from generational differences, to falling trust in online news sources and the public's over-confidence in their level of digital literacy.
MRS University Roadshow: Defining the forefront
Charlotte Jones and Jo Smith represented the MRS and Association for Qualitative Research (AQR) at a recent roadshow at the University of Liverpool. They presented to a lecture theatre of second year marketing students on the purpose of market research and its benefits as a career and to wider businesses. The roadshow was designed by the MRS to raise the profile of market research within universities and combat some of the stereotypes around the typical researcher and research project. The session culminated in a question and answer session and offered guidance to the undergraduates on how to find out more about market research as a career.
October 2017 once again sees PwC Research take to the stage at the International Spa Association’s (ISPA) annual conference in Las Vegas. Colin McIlheney (pictured), Paul Irwin, and Russell Donaldson will travel to the event to showcase the latest industry and consumer research, which will include the launch of a ground-breaking new study into the preferences, motivations and challenges of the spa workforce worldwide.
Kathryn Bottomley, Charlotte Jones and Frances Wood (pictured) competed for the UK’s ‘sharpest young research team’ at the MRS in London. The challenge required designing a 6-stage qual and quant programme online, and saw the team finish in a very credible second place.
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