Making technology simple

How smartphones have changed the way we buy music

The Private Business editorial team recently caught up with Andrew Fisher, CEO of Shazam, to find out more about their innovative music discovery technology, how you drive a digital brand in the twenty first century and why smartphones have changed the way we listen to and buy music.

I definitely wouldn't say I'm an expert in the latest technology but I do find the Shazam concept 'magical' and inspiring. Andrew's enthusiasm make this article a very interesting read and it does pose an interesting question: what's next for technology? What developments will we see in the future?

http://pwc.co.uk/eng/issues/making-technology-simple-shazams-story.html

Ruby Parmar
Head of Private Business