International Survey Unit - Research, insight and analytics

The International Survey Unit (ISU) is a global Centre of Excellence for research, insight and analytics. For over 20 years we have undertaken some of the most prestigious and thought provoking research in the UK, Europe, the Americas and Asia Pacific. We deliver insight and analysis for global clients, ranging from fortune 500 companies to national governments that informs strategy, drives performance improvement and supports change.

Our Team

  • Full range of quantitative/qualitative research services
  • Fieldforce of 160 market research interviewers
  • Strong online research capability
  • 96 specialist research consultants
  • In-house 100 seater CATI suite

Our Capability

Our team has extensive experience of working with organisations on business/market opportunities, revenue generation, performance improvement and change issues, including:

  • Market assessment and market share studies ISU-Service
  • Branding and advertising
  • New product/service development
  • Performance benchmarking
  • Usage and attitude studies
  • Customer engagement
  • Internal customer surveys
  • Change readiness surveys
  • Training needs analysis
  • Communications effectiveness
  • Employee engagement
  • Regulatory compliance monitors
  • Thought Leadership and Bid Support research

Using methodologies ranging from face-to-face or telephone interviews to online surveys, focus groups discussions and mystery shopping, a wide spectrum of clients have been provided with solutions to help address their business needs.

Please click below for demonstration surveys:

Global Private Banking -

Our Services

Accredited under ISO 270001, the ISU has specific skills and a breadth of experience in the following core areas of market research:

  • Questionnaire and survey design
  • Sampling Techniques
  • Questionnaire Fieldwork - telephone, personal, e-survey, mystery shopping and self completion
  • Qualitative research - group discussions and depth interviews
  • Statistical analysis and interpretation
  • Advisory role in all elements of market research
The ISU have expert skills and depth of experience in online panels, communities and web-based reporting solutions. Our electronic survey design is PwC brand compliant, providing a professional, credible and well-designed look and feel to your survey. Please click on the links below to view some examples of our work:

PwC's International Survey Unit is registered with both the Market Research Society (MRS) and the Market Research Association, with trade memberships and affiliations with the following professional bodies:

  • ESOMAR (European Society for Opinion and Marketing Research);
  • The American Statistical Association;
  • The Chartered Institute of Marketing;
  • The Institute of Management; and
  • The Business Intelligence Group.
  • Market Research Society (MRS) Company Partner Scheme

For further information and a copy of our brochure download PwC's International Survey Unit (ISU).

Alternatively the following key team members can be contacted by telephone on +44 (0) 289041 5294 or individually:

Honor Mallon
Key specialism: Customer and Employee engagement
Email Honor  |  Tel: +44 (0)28 9041 5745

Alison Blair
Key specialism: Client satisfaction and performance monitoring
Email Alison  |  Tel: +44 (0) 28 9041 5770

Amanda O’Hara
Senior Manager
Key specialism: Employee Research and Engagement
Email Alison  |  Tel: +44 (0) 28 9041 5794

Julie McClean
Senior Manager
Key specialism:Private sector products and services research
Email Julie  |  Tel: +44 (0) 28 9041 5283

Jill Hassan
Senior Manager
Key specialism: Customer experience research
Email Jill  |  Tel: +44 (0) 28 9041 5315