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05 January 2017

Why women and seniors hold the key to the workforce of the future

By John Hawksworth An overall global rise in population – set to expand by more than a billion people by 2030 – will manifest itself very differently across the world’s regions. The population of Africa, for example, will double by 2050, while Europe’s will shrink over the same period of...

Climate change: more certainty, greater threats, better business?

By Will Day Over the last two years since we launched the megatrends, increasingly accurate scientific predictions indicate that, without significant global action, average temperatures will increase by over two degrees Celsius. That’s the threshold at which potentially irreversible environmental changes are expected to occur. There are some increasingly ominous...

22 December 2016

How are the megatrends impacting global defense and security?

All five of the megatrends – shift in economic power; demographic and social change; rapid urbanisation; climate change and technological breakthroughs; are impacting defence and security leaders and policymakers worldwide. How do defence and security leaders respond to the ever-changing geopolitical context and what are the implications of the five...

16 December 2016

The future of legal services in a sharing economy

By Charles Michalowski-Cummings and Qi-an (Kian) Poon The ‘sharing economy’ describes a broad, macro trend that is reshaping how many services – and critically the outcomes they’re designed to provide – are offered and delivered. We estimate in our recent study with the European Commission that the sharing economy could...

14 December 2016

How is the concept of ‘sharing’ changing cities?

By Gareth Lewis The UK has emerged as a sharing economy hub. Our recent study with the European Commission shows that sharing economy activity across Europe has accelerated over the past two years, with its five key sectors generating revenues of €3.6bn and facilitating €28bn of transactions in 2015.The UK’s...

02 December 2016

Cities are growing fast, but are they growing in the right way?

By Daniel Dowling Cities can be a powerful force for economic development, inclusion and sustainability, but we need to get better at unlocking their potential. Two years on from the launch of PwC’s Megatrends analysis, we have arrived at an important window of opportunity. Since 2014 the world has put...

31 October 2016

Megatrends: The failure to decarbonise presents multiple risks for society

By Leo Johnson, Partner, Sustainability & Climate Change Is there light at the end of the carbon tunnel? The bad news, lost in the celebrations of the UN’s 21st Conference of Parties (COP21), is that even with the record breaking levels of decarbonisation in 2015, we remain on course for...

23 August 2016

The sharing economy: A deals perspective from James Fillingham

The sharing economy is the term for connecting spare capacity or spare assets to demand for that unused resource. This trend has emerged as entrepreneurs have spotted opportunities coming from a collision of the megatrends. The projected size of the sharing economy is vast. Our recent research suggests over $300bn...

11 August 2016

Digital Innovation: The opportunities for the Nuclear Industry

By Matt Leedham We are living in the age of technological breakthroughs; the internet of things, Big Data, social media platforms and cloud. They may be buzzwords, but the transformation of how we work and live is one of the great megatrends we believe will shape the world in the...

08 August 2016

A guide to the ‘Essential Eight’ emerging technologies- our new Global tech breakthroughs report

By Vicki Huff Eckert Emerging technology strategy needs to be a core part of every company’s corporate strategy. C-suites are challenged to sort through the noise to make clear-headed decisions about the most pertinent technologies that will sustain revenue growth and enhance business operations. But with the torrent of technological...