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13 February 2017

Preparing for a bumpy ride: why businesses need to be flexible and patient to win in emerging markets

By John Hawksworth While the megatrends are inherently long-term in nature, they don’t always move in straight lines. In relation to the shift in global economic power to emerging markets, for example, the experience of the last couple of years has highlighted the political and economic volatility that we are...

08 February 2017

Disruption in unexpected sectors and corporates adapting their business models; find out what's next for the sharing economy in our 2017 predictions.

By Robert Vaughan The sharing economy is big business across the globe, with services like Uber, Airbnb and Deliveroo taking the UK, and indeed, the world by storm. Our recent study for the European Commission highlights that we expect the current £7bn-a-year industry to be worth £140bn-a-year in the UK...

26 January 2017

How empowering young workers can support global demographic and social change

By David Tran and Hannah Audino The world is currently facing two key demographic and social challenges that may pose significant challenges for governments and businesses. Firstly, the global population is growing fast, primarily in developing regions. Africa will add 850 million new workers to its workforce by 20501. Yet...

05 January 2017

Why women and seniors hold the key to the workforce of the future

By John Hawksworth An overall global rise in population – set to expand by more than a billion people by 2030 – will manifest itself very differently across the world’s regions. The population of Africa, for example, will double by 2050, while Europe’s will shrink over the same period of...

Climate change: more certainty, greater threats, better business?

By Will Day Over the last two years since we launched the megatrends, increasingly accurate scientific predictions indicate that, without significant global action, average temperatures will increase by over two degrees Celsius. That’s the threshold at which potentially irreversible environmental changes are expected to occur. There are some increasingly ominous...

22 December 2016

How are the megatrends impacting global defense and security?

All five of the megatrends – shift in economic power; demographic and social change; rapid urbanisation; climate change and technological breakthroughs; are impacting defence and security leaders and policymakers worldwide. How do defence and security leaders respond to the ever-changing geopolitical context and what are the implications of the five...

16 December 2016

The future of legal services in a sharing economy

By Charles Michalowski-Cummings and Qi-Ian (Kian) Poon The ‘sharing economy’ describes a broad, macro trend that is reshaping how many services – and critically the outcomes they’re designed to provide – are offered and delivered. We estimate in our recent study with the European Commission that the sharing economy could...

14 December 2016

How is the concept of ‘sharing’ changing cities?

By Gareth Lewis The UK has emerged as a sharing economy hub. Our recent study with the European Commission shows that sharing economy activity across Europe has accelerated over the past two years, with its five key sectors generating revenues of €3.6bn and facilitating €28bn of transactions in 2015.The UK’s...

02 December 2016

Cities are growing fast, but are they growing in the right way?

By Daniel Dowling Cities can be a powerful force for economic development, inclusion and sustainability, but we need to get better at unlocking their potential. Two years on from the launch of PwC’s Megatrends analysis, we have arrived at an important window of opportunity. Since 2014 the world has put...

31 October 2016

Megatrends: The failure to decarbonise presents multiple risks for society

By Leo Johnson, Partner, Sustainability & Climate Change Is there light at the end of the carbon tunnel? The bad news, lost in the celebrations of the UN’s 21st Conference of Parties (COP21), is that even with the record breaking levels of decarbonisation in 2015, we remain on course for...