What do men have to gain from women’s empowerment?
It’s a candid, critical, and often controversial question. When some groups win, don’t others, by default lose?
While the answers to these questions aren’t straightforward, they are increasingly positive as we think about how to increase the productivity, quality of life, and most important, the happiness of every single person around the world.
This morning at the World Economic Forum in Davos, the United Nations launched the “10x10x10 initiative of the HeForShe Campaign, with PwC as a founding sponsor. Created by UN Women, the United Nations entity for gender equality and the empowerment of women, HeForSheis a global effort to engage men and boys in removing the social and cultural barriers that prevent women and girls from achieving their potential and thus together positively reshaping society.
Achieving gender equality requires an inclusive approach that recognizes the crucial role of men and boys as partners for women’s rights, and as having needs of their own in the formulation of that balance.
Emma Watson, of Harry Potter fame, as well as a recent Brown University graduate and UN Women Global Goodwill Ambassador said:
“The groundswell of response we have received in support for HeForShe tells us we are tapping into what the world wants: to be a part of change. Now we have to channel that energy into purposeful action. The pilot initiative provides that framework. Next we need all country leadership, as well as that of hundreds of universities and corporations to follow HeForShe’s IMPACT 10x10x10 so as to bring an end to the persisting inequalities faced by women and girls globally.”
Our leader, PwC International Chairman Dennis Nally, is one of three CEOs who has joined heads of state and universities to commit to getting men more engaged than ever through both education and action.
We’re excited to share more with you in the coming months about how this campaign will come alive and how you can be a part of it.
In the meantime, I must express my acute admiration for Emma Watson: How awesome is she? A role model for millennial men and women everywhere, she embodies the best of the sweeping and positive changes that a new generation of leadership is bringing to the table.
If you haven’t seen her short speech at the UN to launch HeForShe, I promise it’s worth the twelve minutes of your time it will take to watch. At once fiercely intelligent, vulnerable, and confident, Emma promises good things to come of the much-discussed millennial generation, and effortlessly delivers the message that gender parity will benefit everyone.
I’ll end with a reminder for all of our millennial readers to have your say about the world of work in the exciting research study PwC launched last week. Almost 7,000 millennials from across the globe have already shared their views– fill it out or share with friends, colleagues, and everyone else: click here to complete.
#PwC launches global study asking #femalemillennials to share their views on the world of work. Have your say: http://pwc.to/1ILmXdH