This Sunday, 8 March International Women’s Day (IWD) will be celebrated across the globe and at PwC we are marking the event with the release of our The female millennial: A new era of talent publication. To find out more about the millennial generation (those born between 1980-1995) and their views on the world of work we surveyed over 10,000 millennials in 75 countries, 8,756 of whom were female.
Our research tells us one thing is clear when it comes to millennial women: we really are talking about a new era of female talent.
Female millennials are entering the workforce in much higher numbers than any of their previous generations. They are also more highly educated. But, this is not the only thing that has changed. They also enter the workforce with a different career mindset. They are more career-confident and ambitious than previous generations. 49% of female millennial career starters (0-3 years’ work experience) believe they can reach the very top levels with their current employers. They rank opportunities for career progression as the most attractive employer trait, and are most likely to have left a former employer due to a lack of such opportunities.
When it comes to earning power and patterns female millennials are trail blazers. 86% of female millennials in a relationship are part of a dual-career couple, and 66% of millennial women who are part of a dual-career couple, earn equal to, or more than, their partner or spouse. The female millennial is financially empowered.
With the female millennial forming a significant and growing proportion of the current and future global talent pool, organisations who fail to capitalise on the stellar traits of the female millennial will be left with an unsustainable talent pipeline. Our research identifies a number of key themes that employers must have front of mind if they want to be successful in the attraction, development, engagement and retention of the female millennial. Find out more in our featured video below:
As a millennial woman it has been highly rewarding to lead this project from concept through execution. It has also been fascinating to shape the story the report shares. I knew that as a 34-year-old millennial woman with 14 years’ work experience, my experiences would be very different than a 22-year-old millennial just starting out in her career. So the report goes beyond a holistic view of the female millennial using a career stage differential.
The report also features lots of great #femalemillennial profiles and case studies. To download our report, infographics or watch our videos visit www.pwc.com/femalemillennial.