Into Africa - Client Interview

February 22, 2017

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Lucozade and Ribena, and Suntory’s growth strategy

Back in 2013, Suntory’s $2.1bn acquisition of the Lucozade and Ribena brands was one of the biggest deals of the year, and the most significant international move the company had then made. Earlier this year it secured the missing piece in its Lucozade and Ribena portfolio by acquiring the manufacturing and distribution of the two brands in one of the company’s top target markets: Nigeria. 

We interviewed Nicolas Imeneuraet, SBF’s Chief Strategy Officer for Europe SBFE, about the potential they see in Africa, the challenges of doing deals there, and the company’s ‘Yatte Minahare’ culture.

Read the full interview here.